The modern marketing stack is both a source of immense power and overwhelming complexity. Selecting the right platform is no longer just an IT decision; it's a core strategic choice that dictates customer experience, operational efficiency, and ultimately, brand equity. The pressure to adopt AI has only intensified
Marketing in games has officially moved from a niche experiment to a core pillar of brand growth. We're talking about a channel that connects you with billions of highly engaged people in digital worlds they choose to spend hours in. This isn't just about running ads;
This is The Brand Algorithm, a brand new site by Florian Radke that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is